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About
About Expand Wise: your partner for Poland ⇄ Romania expansion
The essentials in 30 seconds
Expand Wise helps brands sell between Poland and Romania. We combine our founder’s 10+ years of e-commerce experience in both markets with the expertise of a network of trusted independent specialists. In Romania we work on the ground, from Bucharest, in Polish, Romanian and English.
Updated: 14 Nov 2026
Our advantage
- Physical presence in Bucharest
- Real relationships with distributors and business partners
- Networking and business contacts in both countries
How we work differently
- we implement sales, not just strategy
- we work hands-on, not in theory
- we combine market data with marketplace practice
- we write in the language of local e-commerce
Network of trusted specialists
We work with a network of trusted independent specialists, so we can connect you with the right expertise in legal services, accounting, logistics, technology, marketing and marketplace operations. Our own cross-border e-commerce experience is backed by reliable local professionals.
legal and registrations accounting logistics and fulfilment technology and integrations marketing, SEO and PR marketplace operations
Founder
Edyta Astalus
Founder · Expand Wise
Founder of Expand Wise. She has worked in e-commerce across the Romanian and Polish markets for over 10 years, including at eMAG, Vivre Deco and easySales Global, where she led the platform’s launch in Poland. She knows marketplaces from both the seller’s and the platform’s side: seller onboarding and development, fulfilment, customer service, localization and process automation.
Check your products’ potential
We’ll assess whether your products can succeed in Romania or Poland: demand, competition, prices, and delivery and return costs. We’ll also suggest which channel to start with.