When it makes sense
- you have a known brand or loyal customers
- you already sell on marketplaces and want a higher margin
What to prepare
- a local version of the store, not a translation
- local payments (BLIK in Poland, cards in Romania) and locker delivery
- SEO and campaigns in the local language
- terms of sale and a returns process
What to watch out for
- the cost of getting traffic
- legal and tax obligations sit with the seller
Examples
Store + price comparison + campaigns
How we help with this channel
Localization and SEO
Product content in the words shoppers actually search for.
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See also
General marketplace Global platforms Price comparison sites Classifieds and C2C Distribution and retail
Check your products’ potential
We’ll assess whether your products can succeed in Romania or Poland: demand, competition, prices, and delivery and return costs. We’ll also suggest which channel to start with.
Sources
- [4] eMAG, press release, 4 Dec 2025 (24th anniversary): sellers, 1 in 2 online shoppers in RO/BG/HU, lockers, card payments. Company data. about.emag.ro
- [6] OECD, Competition Market Study of Online Marketplaces in Poland, Latvia and Lithuania (18 May 2026), ch. 4: SimilarWeb visitors 2025, Allegro sellers and commissions, parcel lockers, payments, firms selling online. www.oecd.org
