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Your own store

Your own online store for the Romanian or Polish market

The essentials in 30 seconds

Full control of your brand, customer data and margin. But you have to build the traffic yourself. 77% of online buyers in Poland use parcel lockers [6]; in Romania about 2/3 of eMAG orders go to lockers [4].

Updated: 14 Nov 2026

When it makes sense

  • you have a known brand or loyal customers
  • you already sell on marketplaces and want a higher margin

What to prepare

  • a local version of the store, not a translation
  • local payments (BLIK in Poland, cards in Romania) and locker delivery
  • SEO and campaigns in the local language
  • terms of sale and a returns process

What to watch out for

  • the cost of getting traffic
  • legal and tax obligations sit with the seller

Examples

Store + price comparison + campaigns

How we help with this channel

Localization and SEO

Product content in the words shoppers actually search for.

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See also

General marketplace Global platforms Price comparison sites Classifieds and C2C Distribution and retail

Check your products’ potential

We’ll assess whether your products can succeed in Romania or Poland: demand, competition, prices, and delivery and return costs. We’ll also suggest which channel to start with.

Sources

  • [4] eMAG, press release, 4 Dec 2025 (24th anniversary): sellers, 1 in 2 online shoppers in RO/BG/HU, lockers, card payments. Company data. about.emag.ro
  • [6] OECD, Competition Market Study of Online Marketplaces in Poland, Latvia and Lithuania (18 May 2026), ch. 4: SimilarWeb visitors 2025, Allegro sellers and commissions, parcel lockers, payments, firms selling online. www.oecd.org