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General marketplace

Selling on marketplaces: eMAG in Romania, Allegro in Poland

The essentials in 30 seconds

The most traffic and the fastest start. Shoppers are already there, but price competition is strong. Allegro: commissions of 1–17% depending on category [6]. eMAG: Fulfilment by eMAG made up nearly 1/3 of sellers’ Black Friday 2026 sales [7].

Updated: 14 Nov 2026

When it makes sense

  • you want to test demand quickly
  • you have a competitive price and stock
  • you can deliver fast or use fulfilment

What to prepare

  • listings in the local language, with full specs
  • prices that include commission and delivery costs
  • a plan for returns and complaints
  • a budget for marketplace ads

What to watch out for

  • commissions and fees eat margin in low-cost categories
  • price wars with other sellers
  • quality requirements and seller performance metrics

Examples

RO: eMAG · PL: Allegro

How we help with this channel

Marketplaces and online store

eMAG, Allegro, Trendyol and your own store: choice, onboarding, listings.

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See also

Global platforms Price comparison sites Classifieds and C2C Distribution and retail Your own store

Check your products’ potential

We’ll assess whether your products can succeed in Romania or Poland: demand, competition, prices, and delivery and return costs. We’ll also suggest which channel to start with.

Book a call

Sources

  • [6] OECD, Competition Market Study of Online Marketplaces in Poland, Latvia and Lithuania (18 May 2026), ch. 4: SimilarWeb visitors 2025, Allegro sellers and commissions, parcel lockers, payments, firms selling online. www.oecd.org
  • [7] eMAG, press release, 10 Nov 2026: Black Friday 2026 in eMAG Marketplace and Fulfilment by eMAG. Company data. about.emag.ro