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Sales channels in Poland and Romania: which one to choose?
The essentials in 30 seconds
The right channel depends on your product, your price and how much you can invest in logistics and marketing. Most brands start with a marketplace (eMAG, Allegro), then add price comparison sites, their own store or distribution. 64% of companies selling online in Poland and 42% in Romania use marketplaces [3].
Updated: 14 Nov 2026
General marketplace
The most traffic and the fastest start. Shoppers are already there, but price competition is strong.
RO: eMAG · PL: Allegro
Global platforms
Big traffic and aggressive prices. For Polish and Romanian brands they are more often competition than a sales channel.
PL: Temu, Amazon.pl, AliExpress, Shein
Price comparison sites
Traffic from shoppers who already know what they want and compare prices.
RO: Compari · PL: Ceneo
Classifieds and C2C
A cheap demand test and an outlet for end-of-line, used or refurbished products.
RO and PL: OLX
Distribution and retail
Scale and offline presence. A distributor takes on part of the logistics and the relationship with retailers.
B2B: distributors, wholesalers, retail chains
Your own store
Full control of your brand, customer data and margin. But you have to build the traffic yourself.
Store + price comparison + campaigns
How we help
Market potential
Demand, competitor prices, delivery and return costs in the other country.
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Entry strategy
Channels, order of steps, budget and timeline.
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Marketplaces and online store
eMAG, Allegro, Trendyol and your own store: choice, onboarding, listings.
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Localization and SEO
Product content in the words shoppers actually search for.
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Business development and networking
Meetings, business contacts, distributors and on-site support.
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Local partners and logistics
Lawyers, accountants, agencies, integrators, warehouses and fulfilment.
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Check your products’ potential
We’ll assess whether your products can succeed in Romania or Poland: demand, competition, prices, and delivery and return costs. We’ll also suggest which channel to start with.
Sources
- [3] EuroCommerce & Ecommerce Europe, European E-commerce Report 2026 (light version): e-shoppers, enterprises selling via marketplaces, search engines, 2025. www.eurocommerce.eu