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Global platforms

Global platforms in Poland: Temu, Amazon.pl, AliExpress and Shein

The essentials in 30 seconds

Big traffic and aggressive prices. For Polish and Romanian brands they are more often competition than a sales channel. Monthly unique visitors in Poland in 2025: Temu 10.5M, Amazon.pl 6.9M, AliExpress 6.4M [6].

Updated: 14 Nov 2026

When it makes sense

  • your product wins on price
  • you want Amazon.pl as an extra channel and your logistics are ready

What to prepare

  • analysis of competitor prices from outside the EU
  • a decision: compete on price or on brand

What to watch out for

  • price pressure in low-cost categories
  • different rules and fees on each platform

Examples

PL: Temu, Amazon.pl, AliExpress, Shein

How we help with this channel

Entry strategy

Channels, order of steps, budget and timeline.

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See also

General marketplace Price comparison sites Classifieds and C2C Distribution and retail Your own store

Check your products’ potential

We’ll assess whether your products can succeed in Romania or Poland: demand, competition, prices, and delivery and return costs. We’ll also suggest which channel to start with.

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Sources

  • [6] OECD, Competition Market Study of Online Marketplaces in Poland, Latvia and Lithuania (18 May 2026), ch. 4: SimilarWeb visitors 2025, Allegro sellers and commissions, parcel lockers, payments, firms selling online. www.oecd.org